‘i-FLO’ product portfolio comprises of a diverse portfolio comprising of:
- Triple Refined Iodized Salt with HALAL certification
- i-FLO Premium Iodized Salt with herbal extract, the first mover in the category
- i-FLO Mild Salt with 17.5% lower sodium than normal salt
- i-FLO Refined salt
- i-FLO Crystal Salt
- i-FLO Honey
- i-FLO Spices combo box (Cinnamon, Cardamom, Cloves, Black Pepper, Fennel Seeds, Poppy Seeds) & i-FLO Spices sachets (Black pepper, Cardamom, Cloves)
‘i-FLO Honey’ was launched in 2015 and is widely used as a sweetener and a substitute of sugar which has a great medicinal value, a better shelf life, great advantages in terms of weight loss, gives better immunity and is also used for various cosmetic purposes and much more. ‘i-FLO Honey’ is available in 1kg, 500g, 250g, 100g, 50g and 18g bottles.
In 2016, ‘i-FLO Spices’ was launched in small sachets of Cardamom, Black pepper, Poppy Seeds, Fennel Seeds and Clove. Simultaneously, ‘i-FLO’ launched a first-of-its-kind branded combo pack containing Cinnamon, Cardamom, Black pepper, Poppy Seeds, Fennel Seeds and Cloves.
i-FLO’s brand strategy revolves around consistent brand image with aggressive and integrated marketing model including the new-age Social Media Marketing. Our focus is to provide value benefits to the customer and give a wonderful brand experience.
We also have SAPAN salt under the branded salt segment with the product portfolio of Iodized Crystal Salt and Iodized Refined Salt.